2011 Campaign Managers' Toolbox
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LAY THE GROUNDWORK
  1. Attend a Campaign Managers' Workshop.external link to learn the latest and greatest about United Way’s work and get ideas for your workplace campaign.
  2. Meet with your United Way staff person. They can help you develop a personalized plan for your workplace.
  3. Beef up! The more familiar you are with United Way, the better your campaign will go. Check out United Way 101 to brush up. Helpful hint: This is good to do, even if you’ve been involved with United Way for years. Our work is fluid and always changing!
  4. Get leadership support. Like any project, the United Way Campaign works best when people know it is supported from the top. Be sure your CEO and/or labor leader is signed on and committed to supporting the United Way Campaign through both words and actions. Have them set the example by participating in group meetings and special events.
    • Click here to download a letter your CEO/labor leader can send to employees.pdf download
    • Click here to download endorsement letters from several local unions.pdf download
  5. Recruit a team. It’s much more fun working with others, plus it helps lighten the load!
  6. Establish a timeline. Click here to check out a good general overview.pdf download
  7. Set a goal. Consult with your United Way staff person to find out how much your company raised last year, discuss workplace conditions that may have changed this year, and determine an ambitious, yet realistic workplace campaign goal.

Click here to check out Step 2: Plan Your Kickoff

  1. 1. Lay the Groundwork
  2. 2. Plan Your Kickoff
  3. 3. Engage Employees
  4. 4. Increase Awareness
  5. 5. Make the Ask
  6. 6. Process Pledges
  7. 7. Say Thanks
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